Shiseido has unveiled its first e-commerce site in the U.S. market. The site was designed by Night Agency, a digital creative agency based in New York. Shiseido appointed Night to manage the site overhaul as part of a concerted effort to further integrate digital and social media into their marketing mix. The agency was responsible for leading creative and strategic development for the beauty brand’s digital presence in the U.S., and worked with partners Netrada and Demandware to provide e-commerce solutions. Night has also been awarded responsibility for digital media planning and buying as well as supporting specific product launches in the digital space.